FROM AWARENESS TO ADVOCACY

BUILDING A MARKETING FUNNEL THAT ACTUALLY WORKS

If you run a business in the West Midlands or Shropshire, you’ve probably felt the frustration of putting effort into marketing but not seeing consistent results. One month enquiries are strong, the next it feels like tumbleweed. The reason? Most businesses don’t have a clear marketing funnel.

A marketing funnel sounds complicated, but really it’s just a simple way of describing the journey someone takes from first hearing about your business to becoming a loyal customer.

STAGE 1: AWARENESS

This is where potential customers first discover you. It might be through social media, a Google search, word of mouth, or walking past your shopfront.

The goal at this stage is simple: get noticed. That means clear branding, regular visibility, and messaging that tells people exactly what you do.

STAGE 2: CONSIDERATION

Once someone knows you exist, they need a reason to consider you over your competitors. This is where they’ll look at your website, read your reviews, or follow you on social media to see if you’re the right fit.

Your job here is to show authority and build trust. Share insights, testimonials, and behind-the-scenes content that proves you know what you’re doing.

STAGE 3: CONVERSION

This is the point where someone decides to buy from you, book your service, or pick up the phone. The difference between a conversion and a lost lead often comes down to clarity.

Make it easy:

• Is your website simple to navigate?

• Do your calls to action stand out?

• Are your offers or services explained clearly?

STAGE 4: LOYALTY

A customer who buys once is good. A customer who comes back repeatedly is great. Consistent communication, excellent service, and a brand they feel proud to be associated with will bring them back again and again.

STAGE 5: ADVOCACY

This is the stage that most businesses overlook. A happy customer becomes your best marketing tool. They’ll recommend you to friends, leave reviews, and spread the word. Advocacy is the ultimate return on good marketing.

Without a funnel, marketing feels like guesswork. You might be posting on social media, running ads, or handing out leaflets — but without guiding people from awareness through to advocacy, you’re leaving money on the table.

When your funnel is structured, every effort works together. Your content builds awareness, your website builds trust, and your follow-up builds loyalty. That’s how small changes in your marketing turn into real growth.

A clear funnel doesn’t just increase sales, it creates long-term customers who become ambassadors for your brand. Whether you’re based in Shropshire, the West Midlands, or beyond, a strategic marketing funnel is the backbone of growth.

If you’d like help building a funnel that actually converts, we’d love to hear from you.

Contact us and let’s make your marketing work harder for you.